To become the local and regional market leader in life insurance business.


  • To provide real time service to the policyholders using modern technology by practicing in our domestic market real corporate culture and build up professional team.
  • To run the business ethically preferring basic belief & values.
  • To develop innovative products in order to ensures growth & profitability and service of the entity for a long run.
  • To establish a culture of corporate good governance and protect the interest of stakeholders.
  • To ensure standard management system for valuing employees as a valuable asset.
  • To introduce ourself uniquely in competitive advantage in the insurance industry.